“We will be using the SLS name for another year and will evaluate our options with the brand moving forward,” he said. The SLS brand is owned by Sam Nazarian’s sbe Entertainment.Ībraham said Meruelo will study SLS brand recognition before deciding on a name change. Since Meruelo agreed to purchase the property in May, there’s been speculation that he may change the hotel’s name back to the famed Sahara. Meruelo, who owns the Grand Sierra Resort, will take over the 1,600-room SLS by the end of the month. Things are already turning around, and I am very optimistic,” he said. “The capital investment is something that will make a dramatic impact. Meruelo told the commission Thursday that he would be able to make the property profitable by investing in the upgrades and redesign. “The initial idea of what will be invested is up to $100 million over the next couple of years,” Abraham said. The Reno-based businessman will spend the money in the coming years to upgrade rooms, redesign the pool, brighten the casino floor and refresh the slot machine offerings, said spokesman Christopher Abraham. Cannon/Las Vegas Review-Journal) Meruelo will invest up to $100 million to revitalize the SLS Las Vegas after the Nevada Gaming Commission approved his acquisition Thursday of the struggling Strip property. The SLS Las Vegas Tuesday, March 20, 2018.
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